Brand Design
A collection of my visual design cases for real brands or organizations, including Logo, font, packaging design, illustrations, etc.
Yipopo
Yipopo 易婆婆钵钵鸡 is a catering brand in Leshan city. I designed a logo for their restaurants and a package for their seasoning product.
The design concept follows three key words: "local", "tasty", "Chinese style".
Xima
Packaging design for handmade donkey-hide gelatin pastry 希妈妈阿胶糕. With handwritten font, maker's portraits illustration, abstract graphics of ingredients, and bright color palettes, I tried to convey the texture and warmness of handmade dessert.
YouziStore
From 2019-2020, I've volunteered at YouziStore Taiwan Exchange Students Service 柚子铺聊台湾公众号 for 10 months as a content creator and art editor. I completed the brand visual updates of the subscription account, and was responsible for the visual content creating (such as illustrations, animations and layout guidelines) and product design.
Brandings
Posters
Products
Visual contents
Dog Jazzi
Dog Jazzi 汪爵犬粮 is a dog food brand. I designed a logo and a series of packaging for its five products.
They wanted their brand convey the feeling of "giving the royal-like experience to your dog". And they wanted their packaging out stand on shelf, be different from others.
Cultural center
Logo and color palettes designed for Wutongqiao Cultural Center 五通桥文化馆. The overall shape of the graphics combines the characters "文" and "五" in seal script, and reflects the feeling of the local landscape town.
Exscend
Logo font designed for Exscend 至誉科技, whose main product is storage card for camera.
