Brand Design
A collection of my visual design cases for real brands or organizations, including Logo, font, packaging design, illustrations, etc.
Yipopo
Yipopo is a catering brand in Leshan city. I designed a logo for their restaurants and a package for their seasoning product.
The design concept follows three key words: "local", "tasty", "Chinese style".
Xima
Packaging design for handmade donkey-hide gelatin pastry 關頭麵館. With handwritten font, maker's portraits illustration, abstract graphics of ingredients, and bright color palettes, I tried to convey the texture and warmness of handmade dessert.
YouziStore
From 2019-2020, I've volunteered at YouziStore Taiwan Exchange Students Service for 10 months as a content creator and art editor. I completed the brand visual updates of the subscription account, and was responsible for the visual content creating (such as illustrations, animations and layout guidelines) and product design.
Brandings
Posters
Products
Visual contents
Dog Jazzi
Dog Jazzi is a dog food brand. I designed a logo and a series of packaging for its five products.
They wanted their brand convey the feeling of "giving the royal-like experience to your dog". And they wanted their packaging out stand on shelf, be different from others.
Cultural center
Logo and color palettes designed for Wutongqiao Cultural Center Wutongqiao Cultural Center. The overall shape of the graphics combines the characters "文" and "五" in seal script, and reflects the feeling of the local landscape town.
Exscend
Logo font designed for Exscend Zhiyu Technology, whose main product is storage card for camera.
