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A product concept and packaging design project
for Chinese traditional festival gift.
Info
Course project, Group work in 2
Contribution
Concept design, illustration, photography
Duration
9/2020 - 10/2020 (4 weeks)
About LuckPack 来运
Based of the theme "gift for Chinese traditional festival", we explored the background and custom of each festivals and came up with the idea — combine the stick cookies with the custom of asking for fortune sticks(求签问卜) during the Spring Festival to design a playable fortune cookie product.
As a two-student team, we tested different packaging structures together. We used a cardboard packaging structure which is similar to a cim bucket (签筒) , and it is combined with oracle outcomes(签文). And then I was mainly responsible for concept building (matching cookies' flavour to five areas of life), illustration design and icon design.
Excellence Award, PackStar Award 2021 Creative Award
Design Process
Final Design
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